Karina Karassev

COO, RCU

Karina is currently the COO of RCU (Responsible Cannabis Use), a cannabis education company. RCU educates the cannabis ecosystem with cannabis at work e-learning for employers, consumer education platform for cannabis retailers, and monthly social media campaigns addressing cannabis knowledge gaps for consumers. Karina spent the last 10 years at Sun Life Financial, Canada’s top insurance company, where she led the Canadian and US procurement teams and managed development of many domestic and international Sun Life partnerships. Notably, she developed Sun Life’s global travel policy for the employees. This policy considered many of the disruptive changes that new technology and industries brought in the Canadian and global markets, addressing the insurance concerns and liabilities created for employers with services such as Uber and AirBnb.