Karina Karassev


Karina is currently the COO of RCU, a cannabis data and insights startup based out of Toronto. RCU provides insights and products to consumers and companies looking to make responsible cannabis decisions. Karina spent the last 10 years at Sun Life Financial, Canada’s top insurance company, where she led the Canadian and US procurement teams and managed development of many domestic and international Sun Life partnerships. Notably, she developed Sun Life’s global travel policy for over 20,000 employees. This policy considered many of the disruptive changes that new technology and industries brought in the Canadian and global markets, addressing the insurance concerns and liabilities created for employers with services such as Uber and AirBnb.