Danielle O’Beirne

Director, Licensing and Strategic Initiatives, Auxly Cannabis Group

Danielle specializes in strategic management and has provided advice to corporations on procurement, marketing, pricing, IT and supply chain management. Prior to Auxly Cannabis Group, she played a key role on the Shoppers Drug Mart cannabis strategy team where she was responsible for the ACMPR license and coordinated all cannabis procurement initiatives. Danielle also has extensive experience launching programs in both retail and healthcare settings and gained pharmaceutical marketing experience from her time at GlaxoSmithKline where she supported several blockbuster drugs. Danielle has been a guest lecturer at several universities and colleges covering topics related to cannabis and healthcare strategy. Danielle holds an HBA from the Richard Ivey School of Business as well as a BHSc (Bachelor of Health Science) from the University of Western Ontario.